June 15th, 2022
Men Grooming Market
The Global Men Grooming Market is projected to grow at a remarkable CAGR during the forecast period (2019-2016).
The factors driving the growth of Men Grooming Market includes rising consciousness amongst men about the negative effects of chemical compounds, social media’s influence on Men’s beauty care products, increasing urge to look presentable followed by growing demand for organic and natural grooming products. As per the report published by Assocham in 2018, the male grooming industry in India is valued around Rs 16,800 crore and will most probably touch Rs 35,000 crore by the end of 2021. Moreover, the increasing men’s footfall to beauty-parlor and saloons is further augmenting Men's Grooming Market size around the world, according to Mintel’s Spa, Salon, and In-Store Treatments UK Report in 2017, almost 47% of young men’s population have had a treatment in spa or salon over the past 12 months. In addition, the increasing innovation in skin care products and men’s rising inclination towards maintaining body are supplementing the Men's Grooming Market share.
Some of the prominent players operating in the market are Beiersdorf AG, L’Oréal Group, Johnson & Johnson Private Ltd, ITC Limited, Edgewell Personal Care Co., Procter and Gamble, Coty Inc., Unilever Pvt Ltd, Colgate-Palmolive Company, ITC Limited and Koninklijke Philips N.V among others.
Product Type: Segment Analysis
Based on the product type, Fragrances segment is expected to hold a sizable market share in 2018 due to increasing demand for deodorants and perfumes.
As per the Men's Grooming Market Research, Skincare segment is anticipated to grow at the fastest rate over the forecast period attributed to growing consciousness about enhancing physical appearance amongst men.
Distribution Channel: Segment Analysis
Based on the distribution channel, Online distribution channel is expected to grow at faster rate during the forecast period owing to rapid urbanization and growing E-Commerce industry across the world. As per IMARC Group study, the worldwide e-commerce market is expected to reach US$ 55.6 Trillion by 2027, growing at a vigorous CAGR of 27.4% during 2022-2027, which will boost the Men's Grooming Products Market, over the coming years.
Regional: Segment Analysis
Based on the region, European region grew at fastest rate in 2018 due to high disposable income, growing demand for skin care products amongst men and increasing emphasis on maintaining the overall body.
Asia-Pacific region is expected to grow at a significant rate. The increasing demand for men’s beard grooming products via e-commerce platform such as Amazon, Flipkart, and rising influence of western culture are some of the factors, pushing the Men's Grooming Market Growth in the region.
Global Men Grooming Market by Product Type
· Skin Care
· Beauty Creams
· Hair Care
· Skin Care
· Bath & Shower
· Shaving Products
· Refill Blades
· Sun Protection
Global Men Grooming Market by Distribution Channel
· Hypermarket/ Supermarket
· Salon/Grooming Clubs
· Drug Stores
· Others (Online)
Global Men Grooming Market by Region
· Asia Pacific
o Rest of APAC
· North America
o United States of America
o United Kingdom
o Rest of Europe
o South Africa
o Saudi Arabia
About GMI Research
GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.
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