Have you Converted your Website to a Mobile Website

Have you Converted your Website to a Mobile Website

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Having a mobile website has gone from a sign of technological advancement to a necessity for entrepreneurs and start-ups. People using their mobile phones to connect to the Internet have grown in number from 55 percent in late 2011 to 65 percent by the end of 2013, according to Global Web Index.

And during the same period, going online via a tablet grew at an even faster rate—from just 12 percent up to 29 percent. And a Microsoft blog post predicts that global mobile Internet usage will soon surpass desktop Internet usage.

So if your company doesn’t have a mobile website, then you could be missing out on valuable customers. In fact, according to a Google Mobile Ads blog, 48 percent of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly, with 52 percent saying the bad mobile experience would make them less likely to engage with a company.

Benefits of building a separate mobile site include the ability to design specifically for mobile user needs and quick site creation, also according to the Google Mobile Ads blog.

There are several steps to consider when building a mobile website, according to Social Media Examiner:

– Choose what content to include. Ensure you include key information in the restricted amount of screen space you will have available.

– Keep pages to a minimum. Mobile web pages will load slower than traditional web pages, plus users won’t have the patience to click several pages deep. Pop-up windows should also be avoided.

– Other suggestions include not using flash or java (since many mobile devices don’t support them) and keeping text entry to a minimum. You should also ensure your website shares branding elements with your desktop version–in addition to offering access to the full website for people wishing to access information that isn’t available on the mobile site.

– Building a mobile website is not without challenges, however. Mobile development brings about the need to be both cross platform (iOS, Android, etc.) and cross browser (Opera Mini, Firefox Mobile, etc.), according to an article in Smashing Magazine.

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