Smart TV Market Size, Share & Trend Report 2027

Smart TV Market Size, Share & Trend Report 2027

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Smart TV Market

The Smart Tv Market is anticipated to expand at a significant CAGR during the forecast period (2020-2027).

The factors driving the growth of Smart Tv Market includes rise in internet penetration rates, emergence of OTT platforms such as Netflix, Amazon Prime and SonyLiv, growing emphasis by major corporations on improving the picture quality. According to the report published by Bloomberg, the Global Over The Top (OTT) Streaming Market was estimated around USD 120.6 billion in the year 2021 and is further anticipated to reach USD 261.8 billion by 2028, growing at a CAGR of 11.9% over the forecast period (2022-2028), which will boost the Smart Tv Market Growth in coming years. Moreover, the growing popularity of UHD 4K and OLED technologies, improvements in the bandwidth connectivity, increasing sales of smart television through e-commerce platforms and rising disposable incomes, are some of the additional factors supplementing the Global Smart Tv Market in the approaching years. As per the Times of India’s report, the e-commerce platforms such as Amazon and Flipkart captured the highest market share in India, constituted around 31% of total TV shipments.

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However, the growth of Smart Tv Market is hindered attributed to high repairing and maintenance costs of smart televisions.

The major players operating in the market are Koninklijke Philips N.V., TCL, Videocon Industries Limited, Haier Inc., Toshiba Corporation, Hisense, Sony Corporation, Panasonic Corporation, LG Electronics and SAMSUNG, among others.

Type: Segment Analysis

Based on type, the UHD 4K TV segment is projected to grow at a remarkable CAGR over the forecast period. The UHD 4K Televisions provides advanced picture quality, makes 3D look good, enhances the image depth, and can be fitted to bigger TVs, are some of the key features augmenting the growth of the segment.

Screen Type: Segment Analysis

According to the Smart Tv Market Report, the curved screen segment is expected to capture a sizeable market share during the forecast period. The growing demand for curved screen smart televisions around the world because it offers panoramic experience to consumers, is the major factor influencing the growth of the segment.

Regional: Segment Analysis

Based on region, the Asia-Pacific region is estimated to expand at a faster CAGR over the forecast period. The increase in the subscription of OTT platforms, growing demand for televisions, rise in the working-class population, growing disposable incomes and rapid urbanization, are some of the factors propelling the market growth in Asia-Pacific.

Market Segmentation

Segmentation by Type

QLED TV
Full HD TV
UHD 4K TV
HD TV
Segmentation by Screen Size

Below 32 Inches
32-39 Inches
40-47 Inches
48-54 Inches
55 & Above Inches
Segmentation by Screen Type

Flat
Curved
Segmentation by Distribution Channel

Online
Offline
Segmentation by Region

Asia PacificChina
Japan
India
Rest of APAC
North AmericaUnited States of America
Canada
EuropeUnited Kingdom
Germany
France
Spain
Rest of Europe
RoWBrazil
South Africa
Saudi Arabia
UAE
About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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