September 17th, 2021
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Applauded for their transparency, Instagram announced they were “pulling back the curtain to show how the ranking algorithm works.”
In order to determine which reels to show you, they consider how likely you are to:
1) Watch a reel to its conclusion
2) Give it a like
3) Comment saying it was funny or entertaining
4) Go to the audio page to use it to make your own reel
Instagram Loves Engagement
The more likely you are to create your own reel as a result of engaging with an original, the more likely you will see that same type of content on your explore page. Encouraging creators to promote audio based trends is just another way the platform is mimicking the viral nature of TikTok.
Instagram also shared the four most important signals that can boost reel reach:
Which reels you have engaged with including likes and commenting
Your history of interacting the person who posted the reel
Information about the reels such as the audio track and video understanding based on pixels and whole frames as well as popularity
Information about the person who posted and how others interacted with them
The platforms looks at the specific details of the previous clips you have engaged with like the audio history and video understanding based on pixels and whole frames. Sharing Facebook’s forever improving AI system, it can identify what is shown in each clip so if you’re watching a lot of reels about cats, you can expect to see more cats in your feed too.
The Big No-No
It’s important to note that..
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