BEST TIME TO POST ON SOCIAL IN 2022

BEST TIME TO POST ON SOCIAL IN 2022

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Have you ever asked yourself, “Does the time I post on social media really matter?”

The simple answer – yes. Although, you may be itching to bring your content live, the time of day that you post can have a significant waiting on your engagement, traffic and chance of gaining new followers. While countless studies have been conducted to find a universal “prime time,” it’s more important to understand your own audience and how to effectively and actively engage. 

1. Know Your Unique Audience

There is no one-size-fits-all approach when it comes to scheduling posts. You need to consider your audience and the different cities, time zones and lifestyles they lead. For example, if you are targeting young professionals, a great time could be the morning or evening commute at approximately 7am or 5pm. If you want to engage with stay at home Mum’s or university students during the day could be best.

2. Check Your Insights

You can rest assured that Facebook and Instagram have all the data you need to determine a bang on posting time. If you’re on Facebook, simply open your Facebook Page and click “Insights.” On the left you will find different sections of your page insights and graphs and charts will be visible on the right. 

One of the most helpful things to look at is “Your 5 Most Recent Posts” section and see what times your followers are online. It’s important to note that while they may be online, they may not be engaging. Go to “Posts” from Page Insights and scroll down to “All Posts Published.” Here you will find when your followers are most likely to react, comment and share content – bingo. Instagram operates in a very similar format. Click the hamburger button in the top right corner, click “Insights” and then

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