Golden Chef brings ocean treasures to your Chinese New Year gourmet gatherings

Golden Chef brings ocean treasures to your Chinese New Year gourmet gatherings

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The Chinese believe that if you eat well during Chinese New Year, you’ll eat well the entire year. It’s more than just serving up delicacies we rarely indulge in; they need to be auspicious in symbolism as well.

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That is why abalone features on most Chinese New Year menus. Known for its unique texture and plump ocean flavour, the mollusk’s name in Mandarin sounds very much like “guaranteed surplus”. For a celebratory table, it’s a decadent gift from the host to the guests. For a reunion meal, it’s a blessing to all present.

Golden Chef has been FairPrice’s top-selling abalone brand for four consecutive years since 2018 and for good reason. Its New Zealand Superior Wild Abalone (S$46.80; 425g; drained weight 150g) touts the first-grade wild-caught variety found in the country’s clear, flowing waters. The Golden Chef Australian Baby Abalone 6-10s (S$49.80; 425g; drained weight 140g) is another star product, now available in a pack size that’s newly launched for this year’s festivities. Harvested from the cool waters off the Southern coast of Australia, the premium-grade packed live abalone boasts an equally succulent, if more subtle, flavour.

Out to make an impression with a culinary gift? Get the Golden Chef Elegance Gift Set (S$108.80) that comprises the Australian Baby Abalone 6 to 10s, South Korean Baby Abalone 8s (420g; drained weight 150g) and South African Baby Abalone 3s (425g; drained weight 80g). The trio of goodies is packed in a powder-blue gift box with peony prints, redesigned for 2022, and housed in a Golden Chef festive bag for a complete presentation. Until Feb 16, the first 2,500 customers who use their OCBC credit/debit cards will enjoy S$5 off Golden Chef’s gift sets.

Another bestseller for Chinese New Year is the Golden Chef Chile Razor Clams (S$8; 425g; drained weight 150g). Ideal for hotpots, stir-fries and cold dishes, the clams boast a chewy texture and mild flavour. They are also free of trans fat, low in fat and high in protein. You can check the bottom of the can to see the size of the clams: Golden Chef’s clams are listed as Size 2 and 3, with 2 being the larger.

This transparency of what goes into its cans extends to Golden Chef’s other products. It is one of the first brands in Singapore to indicate the drained weight of its canned seafood so you know exactly what, and how much, you’re buying. It also displays the source country and the quantity (for abalone). As Golden Chef’s range grows to include more than 15 types of canned seafood, the source countries have expanded to encompass South Korea, South Africa and Taiwan as well.

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