Understanding the Usage and Benefits of Yoast SEO for WordPress Websites
It may be the readability of an article, its meta descriptions, the title tags, or the keyword research that was conducted for it - the domain of search engine optimization (SEO) tends to become overwhelming with so much of manual work. However, it does not need to be that ways. And that is why the best SEO agency Canada often suggests the use of supportive plugins such as the Yoast SEO plugin for its customers’ WordPress websites.
As a functionally rich SEO plugin, Yoast helps to optimize web content and enables a business website to be more visible in search engine results.
Let’s delve further into the Yoast plugin and understand why an SEO company Calgary, Saskatoon or Regina would recommend it to clients.
What’s the purpose of Yoast SEO plugin?
A WordPress plugin that enhances your online portal’s search engine rankings, Yoast SEO helps by optimizing a website’s keywords and content. While a lot of functionalities offered by Yoast SEO are automated, it does need some planning and inputs that can be best handled by professionals offering SEO services Saskatoon
The working of Yoast SEO
Once it is configured within your WordPress website by a Saskatoon web design company, the Yoast SEO plugin shows up on all the webpages and with the posts that your team creates. Yoast SEO examines the content on each page and suggests the ways on enhancing it. It offers a score describing where the problems lie and how the content can be improved for effective SEO.
Yoast SEO’s Top Advantages and Tools
As per an SEO agency Regina, Saskatoon and Calgary, users get plenty of handy features with both free and paid versions of Yoast plugin.
Following are the main attributes and benefits that you should be aware of:
The Focus Keyphrase
These are the key terms that you as the website owner will want a specific page on your website to rank for. With Yoast SEO you get a focus keyphrase input field for every webpage and this is where you can enter the keyword for which you wish to rank on Google. Once you have entered the keyword, Yoast will analyze the page’s content to check if search engines will know what your page is about.
You will need to spend some time in keyword research to find your focus keyphrase. And if this task becomes challenging, do not hesitate to consult an experienced SEO agency Saskatoon, Regina or Calgary.
Google Preview
The Google Preview segment offers a preview of how your platform would look in search results. You can click the ‘Edit Snippet’ to tailor the SEO title and meta description of a page. This Yoast SEO feature helps you to write your content while incorporating your keywords.
Readability
Search engines do not work merely on the basis of keywords – they focus on offering best possible experience to their users and giving them search results as per the intent of their searches. To adhere by this condition for top rankings, your page must also read well.
Yoast SEO helps you identify the key issues with the content. It also gives you opportunities to eliminate them and make improvements on the page.
Social Media
When you share a post on Facebook or Twitter and link it to a page on your web platform, the social media site typically displays the link’s preview – an image, the post title and a brief description. The premium version of Yoast SEO picks up this title and short description from the plugin’s SEO tab unless you wish to manually change the preview for a social media site.
With the support of plugin you can write a specific title, description and upload a picture that you want to display for your social media followers.
Digital marketing agencies using Yoast SEO
While building WordPress websites for its clients a Regina web design agency offers them a number of custom features that are provided with the frequently used (readymade) templates. However, it does suggest the use of Yoast SEO plugin and also enables the clients to use it more productively. Contact WordPress specialists at your Regina, Calgary or Saskatoon digital marketing agency to know more about the advantages of this SEO tool.
Author Bio: Luminary Software helps you make your website an effective sales and marketing tool. With our strategic web design and development and SEO solutions, we give you platforms to drive business outcomes while nurturing best of customer experience.
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