May 19th, 2022
Having a website for your e-commerce business is great. But give it a thought for once. Is it enough for your business? Generating all your sales from a website is not enough for your e-commerce business. If this is what you have been doing so far, then you are missing something really big.
Living in an age where users and customers spend more time on their cell phones, having a mobile app or something mobile friendly is a must. Recent statistics reveal that 72.9% of eCommerce sales are meant to be generated solely from mobile apps. Besides shopping from mobile apps, 61% of users make use of such apps to compare the prices of products available in the store.
Consequently, the two options available to the e-commerce business owners are either opt for progressive web apps or get a mobile app. Both come with their pros and cons. Here’s a detailed analysis of both progressive web apps and mobile apps to make the choice easy for you.
Progressive Web Apps
It is a kind of web application bent upon delivering the native app experience to the users. Progressive web apps are a blend of web and native apps. In addition to this, these are highly reliable, engaging, and fast paced which might be some of the reasons why people are employing this for their businesses.
PWA for E-commerce Business
Along with the other businesses, some e-commerce business owners are also coming forward to have progressive web apps for their businesses. Here are some of the reasons e-commerce businesses are giving way to progressive web apps.
The foremost reason for businesses to have a progressive web app for their business is because it engages the users. It makes room for easy access and usage. Moreover, it gives their customers a new content experience with a tangible interface.
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